Information Management

The following evaluation is measured by effectiveness and efficiency. 

 

Firstly, although news media companies provide some outreach to users, most of them simply rely on the Internet and government for promotion to deliver information to the public. Therefore, the media should cooperate with certain academic associations in order to enrich the content and enhance the outreach. For example, some related activities with secondary schools or societies in universities can be held regularly to promote news feeds. In addition, there is a new trend that people seek for information by using their smartphone applications. News media can therefore follow this trend and provide more news related information on the applications.

 

Secondly, data collection is now facing a problem of lacking people who are willing to be interviewers and low accessibility of interview. This factor may discourage marketing research. It may be caused by increasing telephone advertisement. In addition, it is difficult to gather information from elderly and the disabled. In light of this, data collection centres can use email and mobile applications as new channels to collect information. This method not only can increase the response time for the interview, but also reduce the noise in communication by providing interfaces which are easy to understand and use so as to reduce manual error.

 

Thirdly, for the process of insurance arrangement, there is a new trend of using artificial intelligence and data mining technology such information system to help insurance brokers to analyse clients' financial situation and financial products including insurance. Insurance companies should follow the new technology trend to gather and analyse information so as to create and choose the most suitable insurance plans for clients.

 

Lastly, there is a lack of compressive online smartphone catalogue system to retrieve smartphone information of different brands. Smartphone retailers should gather different smartphone information together for customers to find out information of their desirable smartphones. Besides, for information about high valued technical invention, smartphone retailer should protect the information well by using encryption technology. Also, the access right of information should be given to executive officers only.